Cute Looks, Straight Talk: Planning and Design of "Momone," Okayama Prefecture's Novel Virtual Influencer

Following the selection of our proposal for Okayama Prefecture's fiscal 2025 "AI-Driven Cervical Cancer and Syphilis Prevention Awareness Project," WAN, together with Daiko Nishinihon (location: Hiroshima Park Building, 3-7-5 Otemachi, Naka-ku, Hiroshima City, Hiroshima Prefecture; representative: Taro Nakamura), handled the planning and design of the virtual influencer "Momone (Momone Mise)."

The project aims to encourage HPV (cervical cancer) vaccination and raise awareness of syphilis prevention among young people and their parents. For these sensitive, hard-to-discuss topics, we planned and designed Momone as a character who uses AI to "say straight out what is hard to say."

The character design incorporates elements of "peaches" and "denim," both specialties of Okayama Prefecture, combining a sense of local identity with approachability.

In planning and producing the 3DCG × AI advertisements, we focused on a structure that captures viewers' interest, and produced seasonal ads for year-round, summer, and winter use, optimized by combining our creative know-how with AI. We also produced multiple creatives aimed at raising awareness among the target audience.

WAN provides one-stop support from the concept stage through to realization, covering everything from character design and modeling to advertising production, promotional material design, and planning.

Ad promoting HPV (cervical cancer) vaccination