How to Use Content to Draw More Visitors at Trade Shows

Introduction

Trade shows are a place to make contact with new customers and effectively showcase your products and solutions. However, simply setting up a booth is rarely enough to attract the interest of many visitors, and differentiating yourself from competitors is essential.

At World Area Networks Co., Ltd., we make full use of CG production, video production, and VR/XR content to provide measures that boost visitor attraction at trade shows. In this article, we introduce effective ways for exhibiting companies to use content.

1. Using product and solution videos

To communicate your products and services clearly to visitors, it is effective to create introduction videos that use high-quality CG and footage.

Benefits of using video

• Convey product features and benefits accurately in a short time
• Showcase appeal with realistic 3D visuals, even without the actual equipment
• Strengthen corporate branding

For example, in a promotional video we produced, we realistically recreated a manufacturer's product in 3D CG and clearly explained its internal structure and operating principles. In this case, the video drew the interest of trade show visitors and succeeded in generating leads.

2. Building hands-on booths with VR/XR content

In recent years, hands-on content has been attracting attention at trade shows. By using VR (virtual reality) and XR (extended reality), you can offer visitors an immersive experience and create a booth they will remember.

Ideas for using VR/XR

• Virtual product demos: Simulate the operation of excavators and industrial products
• VR presentations for buildings and urban development: Virtual tours of real estate development projects
• XR demos of production lines: Visualizing production processes and work training

Example of simulator content using a dedicated cabinet

Example of content using VR goggles

WAN developed a construction machinery operation simulator for trade shows, and by letting visitors experience the actual feel of operation, it attracted a great deal of interest.

3. Interactive content using touch displays

By using touch displays, you can create a system that lets visitors find information on their own and understand it intuitively.

Examples of touch display use

• Digital catalogs for browsing product specifications and case studies
• Interactive demos that show product details with a tap
• Educational content that teaches through quizzes

In particular, when visitors operate the content themselves, their engagement with the information increases, making it more likely to lead to inquiries about the products they are interested in.

4. Creating solution presentation slides

Seminars and presentations at trade shows are also an important way to draw visitors. Creating impactful slides helps capture the audience's interest and communicate information effectively.

Tips for creating effective slides

• Use plenty of visuals to convey information intuitively
• Use 3D CG and animation for clear explanations
• Structure the content to cover key points in a short time

WAN produces promotional slides and videos for companies from start to finish, supporting successful presentations at trade shows.

Summary

To successfully draw visitors at a trade show, attractive content that captures their interest is essential. By making full use of a variety of methods, including CG, video, VR/XR content, touch displays, and interactive presentations, you can acquire more leads and effectively communicate your company's appeal.

WAN provides one-stop support, from video production to XR content development and building interactive systems. If you are looking to strengthen visitor attraction at your trade shows, please feel free to contact us.