[For Real Estate] A Thorough Comparison of What to Look for When Choosing a 3DCG Production Company

In the real estate industry, demand for "3DCG" and "VR property viewings" has been growing rapidly in recent years. CG visuals have become an indispensable tool for conveying a property's appeal more concretely and memorably.

However, we often hear comments such as "they can make exterior CG, but interiors are only partial" or "we want to show the interiors too, but we're worried about the cost." For real estate companies, choosing a production company that balances cost and quality is an important challenge.

In this article, we thoroughly compare the points to consider when choosing a 3DCG production company for real estate, and introduce cost-effective options that can even handle VR property viewings.

The importance and challenges of 3DCG in the real estate industry

A property's appeal can't be conveyed by the exterior alone

Today, exterior renderings are commonly produced for many property listings. However, what most buyers and tenants care about is the "living space," in other words the interior.

For example:

• The spaciousness of the living room
• The layout of the kitchen, bathroom, and other plumbing areas
• Sunlight and how furniture might be arranged

Being able to experience these in advance could significantly reduce the number of prospects who drop out before a viewing.

Hurdles and challenges in producing interiors

That said, interior CG comes with challenges such as the following.

• It tends to take more work than exteriors
• Costs rise when the entire unit is produced
• In many cases, production is limited to the living room only

This is why immersive visualization through "VR property viewings" and "360-degree interior CG" has been attracting attention in recent years.

Checkpoints when choosing a 3DCG production company

When a real estate company selects a 3DCG production company, it is important to compare the following points.

1. Can they handle both exteriors and interiors?

• Some companies specialize in exteriors, or offer only simple interior renderings.
• Check that they have the production capability to handle "the entire floor plan" and "furnished scenes."

2. Do they support VR and web-based viewings?

• A "web viewing" that can be seen on a smartphone without VR goggles is very convenient.
• Their ability to work with engines and platforms such as Matterport and Unity is also a key point.

3. Cost performance

• Also check whether they offer package pricing when producing multiple rooms together.

4. Flexibility with revisions and rough proposals

• In real estate, fine adjustments based on the client's preferences are necessary.
• Check the number of revisions allowed and how they handle client interviews.

5. Delivery formats and lead times

• Do they support image formats for web publishing (JPG/PNG) and data for VR (GLB, etc.)?
• Is the lead time too long? (3–10 business days is typical.)

Real-world use cases and results

[Case study] Using CG for a condominium to secure residents before construction (WAN project)

World Area Networks Co., Ltd. (WAN), a 3DCG production company based in Hiroshima, supports real estate properties such as condominiums for sale with exterior and interior CG, 360° views, and VR property viewing content.

▼Example use cases (see actual production examples at the URL below)
👉 https://wan-hiroshima.jp/works/cg_content/

Examples of what we did

• Produced interior CG (furnished) in multiple variations for a property not yet built
• Installed 360° content on the website that lets visitors move freely through the property in a VR-like way
• Delivered in a format viewable on smartphones as well

Results and benefits

• Eliminated the need for a model room, achieving both cost reduction and faster sales
• More inquiries from distant locations and a significant increase in viewing reservations made via the web

In this way, WAN's 3DCG production combines "realism" with "ease of adoption," making it an effective measure for real estate companies looking to strengthen pre-construction sales and online services.

Cautions and cost-adjustment tips for adoption

Common mistakes and how to avoid them

• Limiting interiors to a single room to save budget → not persuasive enough
• → A set of living room + bedroom + kitchen/bath improves cost-effectiveness
• Renderings without furniture feel sterile
• → Proposing furnished spaces that feel lived-in works best
• VR was introduced, but viewing environments were limited
• → Choose WebVR that can be viewed on smartphones and PCs

Three ways to keep costs down

1. Order by floor plan rather than room by room
2. Use template furniture to reduce production costs
3. Get volume discounts by ordering multiple properties at once

Summary

• Demand for interior CG and VR support is rising sharply in the real estate industry
• When choosing a 3DCG production company, "scope, cost, and flexibility" are key
• There are real examples where introducing VR viewings improved contract rates and brochure request rates
• When adopting, pay attention to viewing environments, production content, and expressive quality
• With cost-saving measures, high-quality interior visuals are achievable

At WAN, our experienced staff provide end-to-end support, from 3DCG strategy planning to execution. If you are facing a shortage of 3DCG resources or challenges in introducing VR property viewings, please consider WAN's 3DCG production services.
For detailed consultations or to download free materials, please see the links below.