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The magic of video: the power to tell a company's story on screen
A company's story is at the core of its brand. To build bonds with customers, stand out from competitors and enhance brand image, it is important to communicate these stories effectively. In this context, video production plays an increasingly important role.
In this article, let's take a closer look at why video production is essential for companies and how effective video production contributes to their growth.
1. Sharing emotions and visual impact
Video has the power to appeal directly to viewers' emotions. By combining elements such as music, acting, scenery and effects, video can convey a story more realistically and emotionally.
This emotional connection helps a company's story resonate more deeply with viewers, increasing their empathy for the brand and their desire to support it.
Case study: Hiroshima job-hunting support movie "GO! Hiroshima"
We introduce "GO! Hiroshima," a video that expresses the appeal of Hiroshima through song and dance.
This video portrays Hiroshima's beautiful nature and famous sights, as well as the appeal of finding a job locally, through lively dance performances and cheerful melodies.
Viewers can fully enjoy everything Hiroshima has to offer while discovering a new image of Hiroshima through song and dance.
2. Communicating information and persuasiveness
Video is highly effective at conveying complex information and concepts clearly. Explainer videos and demonstrations show the functions and features of products and services visually, allowing viewers to understand them intuitively.
In addition, presenting real customer testimonials and success stories on video can increase credibility and persuasiveness.
Case study: K-DIVE concept movie
We introduce the "K-DIVE Concept Movie," a video showing the scene at InterMat, one of the world's three major construction machinery exhibitions.
The K-DIVE concept content is a simulator that lets users experience the benefits an advanced remote operation system can bring as a tool for enabling new ways of working.
Operators can control an excavator in real time from a remote location and perform precise work safely and efficiently.
A video record of the exhibition shares the exhibits widely, conveys the appeal of the exhibition online, provides information to attendees and those who missed it, and helps with planning future exhibitions.
3. Engagement and communication
Video increases engagement with viewers and encourages communication. Videos shared on social media and websites spark dialogue with viewers and strengthen their connection with the brand.
By using live streaming and interactive video content, two-way communication with viewers is also possible.
Case study: VR funeral experience
We introduce a case that combined the unique idea of experiencing a funeral in VR with VR, an experiential form of video production.
In this video, you can experience in VR a funeral, something you would probably never consciously experience in life.
This unique concept struck a chord: the video has recorded more than 4 million views (as of 2024), was featured by many TV programs and other media outlets, and delivered excellent PR results.
4. Brand differentiation and greater competitiveness
Video production is a key element in differentiating a company from its competitors.
High-quality video content showcases a company's professionalism and creativity and leaves a strong impression on viewers.
Expressing a brand's uniqueness and characteristics through video can also increase competitiveness and strengthen its presence in the market.
Case study: "Attention, electrical engineering students: construction consulting is exciting!"
We introduce "Attention, electrical engineering students: construction consulting is exciting!", a drama-style company introduction movie that we planned and produced.
This video was created to help viewers easily learn about construction consulting, a line of work that is not often heard of, through drama-style storytelling.
A drama-style company introduction movie helps job-hunting students feel the appeal of a company, sparks their interest in the work, and increases their interest in and understanding of the company.
In closing
Video production is an essential element of a company's growth strategy.
Sharing emotions, communicating information, encouraging engagement and differentiating the brand: in every respect, video is an important tool for companies. To bring your vision to life, please make use of our video production services.
