What Makes Projection Mapping Stand Out in Stores? | How to Create New Experiences and Captivate Customers

Recently, many stores and other businesses have introduced projection mapping to transform the customer experience.
Projection mapping draws on the technology and creativity of video production companies to turn a store environment into a vibrant space.
Here, using examples of our own work, we introduce the benefits and effects of projection mapping in stores.

What makes projection mapping by a CG production company so appealing?

High-quality video production

CG production companies have extensive experience in films, games, and more, and excel at high-quality video production. The video and animation used in projection mapping are areas where CG production companies are strong, allowing them to create immersive footage.

A fusion of creativity and technical skill

CG production companies combine creativity with technical skill. Projection mapping requires both, since the video and effects must be created to fit the space. Because CG production companies have both, they can create more captivating video.

Flexibility and customization

CG production companies can respond flexibly to customer needs. The concept and design of projection mapping need to be customized to match the atmosphere of the store or event. Through close communication with customers, CG production companies can create video that meets their needs.

Real-time rendering technology

CG production companies today make use of real-time rendering technology. This makes it possible to adjust projection mapping video in real time and reflect changes immediately. Customer requests can be handled quickly, resulting in a smoother production process.

Benefits and effects of introducing projection mapping in stores

Captivating visual presentation

Introducing projection mapping lets you use spaces such as a store's walls, floors, and ceilings to create captivating visual presentations. Projecting beautiful video and effects catches customers' eyes and strengthens the impression the store makes.

Branding and differentiation

Projection mapping can strengthen a store's brand image and set it apart. Projecting the brand's logo or message onto the store's walls leaves an impression on customers and raises brand awareness.

Promoting events and campaigns

Projection mapping is an effective tool for advertising in-store events and campaigns. Projecting announcements of special events or promotional videos inside the store draws customers' interest and makes them more eager to take part.

Greater customer engagement

Projection mapping can increase engagement with customers. Incorporating interactive elements or creating special presentations for seasons and events extends the time customers spend in the store and increases repeat visits.

Offering new experiences

Finally, projection mapping offers customers new experiences. By providing a more immersive visual experience than traditional show windows or posters, it stays in customers' memories and can increase repeat customers.

Production example

aruhi_morinonaka | Aruhi Mori no Naka

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Store name: aruhi_morinonaka | Aruhi Mori no Naka
Address: 4F, 1-5 Hondori, Naka-ku, Hiroshima City, Hiroshima Prefecture
URL: https://www.hotpepper.jp/strJ003649279/

We produced projection mapping for a cafe themed on the beauty and charm of nature.
In this project, we recreated the rich atmosphere and charm of a forest inside the cafe to give customers a relaxing space and an immersive experience. After detailed discussions with the cafe's owner, we produced video content themed on forest scenery and the changing seasons. We visualized beautiful natural scenery, such as green trees, clear streams, and seasonal flowers, and projected it onto the cafe's walls and ceiling.

Projection mapping not only creates a natural atmosphere in the cafe but also makes it possible to change the mood according to the season and time of day. We offered bright, lively forest scenery during the day and dreamlike, romantic scenes at night, suggesting a variety of ways for customers to enjoy the space.

This project gave the cafe's customers healing and tranquility, and a wonderful experience of feeling connected to nature.
It also enriched the atmosphere of the cafe and improved customer satisfaction and repeat rates, making it one of the projects we are most proud of.

Software used | Unreal Engine

WAN produces a wide range of digital content, including projection mapping that uses 3DCG.
If you are interested, please feel free to contact us.